A semester project of Project Studio course given by Gözde Oral
at Sabancı University. The brief was to come up with an imaginary non-profit/non-governmental organization that aims to create a better urban life in Istanbul.
For the project, I created a platform named Naif (naive). The platform focuses on protection and enhancement of paper culture, it’s value and meaning. It questions cultural, educational and environmental issues specifically relating to life in 21st-century Istanbul. While emphasizing on the sensory profile of paper, Naif seeks to raise awareness on recycling and promotes a greener Istanbul.
The logo represents myself as a little girl who loves the unique smells of books.
The posters are inspired from the early education times which we had a stronger and a naive relationship with paper. The series translates as the following: Paper is the first game. | Paper is the first journey. | Paper is to never grow up.
